A bold new move by Woolworths is shaking up the way Aussies shop, and added thousands more products to its name.

This week, the grocery giant launched its Everyday Market, an online marketplace which includes items in categories including household, health and beauty, pet care, baby and toys.

It was designed to allow shoppers to browse for extra products while completing their regular grocery shopping online.

Items included on the platform cover a range of household name brands, such as Russell Hobbs, Nutribullet, Dyson, Barbie, Fisher-Price and Vetalogica.

Customers can also add products from Everyday Market Partners including BIG W, Healthylife, PetCulture, Designer Bums and Joonya to their cart.

“At Woolworths, we want to make it easier to shop in ways that work for you,” Woolworths General Manager Everyday Market, Lance Eerhard said.

“Millions of customers use our website to shop for food and groceries every week. With Everyday Market, we want to help our customers get more of their everyday needs in the one seamless and convenient online shop.

“We’re starting with a small group of partners and it really is just the beginning. We have ambitions to more than double our online range and offer tens of thousands of new products to our customers over time.”

According to the supermarket titan, more than 12 million users visit Woolies’ website and digital app every week.

Woolworths has been piloting the Everyday Market in select areas since July 2021.

“The response from customers during the pilot was really encouraging, with strong demand for cookware, kitchen appliances and toys,” Mr Eerhard added.

“Our customers liked being able to get lots of different needs in one place – whether it be a kids’ toy for a birthday, an air fryer to perfect a new recipe, or a set of clippers for a lockdown haircut.

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“We’re excited to take Everyday Market national and look forward to growing our range with new and existing partners for our customers in the months ahead.”

Everyday Market products are shipped directly to customers by the Everyday Market Partners through their existing delivery arrangements.

Customers can select as many items from as many Everyday Market Partners as they want for the one flat $10 shipping fee and there is no minimum spend on orders.

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