Who Owns Wyndham Hotels? Wyndham Hotels Company History

June 2024 · 12 minute read

Wyndham Hotels & Resorts, Inc. is an American hotel company based in Parsippany, New Jersey, United States. It describes itself as the largest hotel franchisor in the world, with 9,280 locations. The company was formed on June 1, 2018, as a spin-off from Wyndham Worldwide. The company’s origins can be traced back to the founding of Hospitality Franchise Systems (HFS) in 1990, which later merged with CUC International to form Cendant Corporation. In 2005, Cendant bought the Wyndham hotel brand from the Blackstone Group. In 2006, as part of a plan to break Cendant up into four separate companies, its hotel and timeshare businesses were spun off as Wyndham Worldwide. In 2018, Wyndham Hotels & Resorts completed its spin-off from Wyndham Worldwide.

Key Takeaways:

Wyndham Hotels & Resorts History

The history of Wyndham Hotels & Resorts can be traced back to the founding of Hospitality Franchise Systems (HFS) in 1990. HFS was established as a platform to acquire hotel franchises and quickly expanded its portfolio by acquiring well-known brands such as Days Inn, Howard Johnson, Ramada, and Super 8.

In 1997, HFS merged with CUC International, leading to the formation of Cendant Corporation, which further bolstered the company’s diverse range of businesses. The acquisition spree continued, and in 2005, Cendant acquired the renowned Wyndham hotel brand from the Blackstone Group, adding another prestigious name to its collection.

Following a corporate restructuring in 2006, Cendant spun off its hotel and timeshare businesses to create Wyndham Worldwide. This move allowed Wyndham Hotels & Resorts to operate as an independent entity with a dedicated focus on its hotel operations and franchise model.

In 2018, Wyndham Hotels & Resorts completed its final spin-off as a separate publicly traded company, solidifying its position as a leading player in the hospitality industry.

Wyndham Hotel Group and Acquisitions

Under the umbrella of Wyndham Worldwide, Wyndham Hotel Group was composed of over 9,000 hotels under 21 brands, ranging from economy to upscale. The company has experienced significant growth through strategic acquisitions, further strengthening its position in the global hospitality industry.

Wyndham Hotel Group has made several notable acquisitions, expanding its brand portfolio and market presence. Some of these acquisitions include:

  • U.S. Franchise Systems: In 2000, Wyndham Hotel Group acquired U.S. Franchise Systems, the owner of the Microtel and Hawthorn Suites brands. This acquisition allowed Wyndham to diversify its offerings and tap into the economy and extended stay segments of the market.
  • TRYP hotel brand: In 2010, Wyndham Hotel Group acquired the TRYP hotel brand from Sol Meliá Hotels & Resorts. The TRYP brand positioned itself as a lifestyle hotel brand, catering to modern travelers seeking unique and experiential accommodations.
  • Fën Hotels: Wyndham Hotel Group expanded its presence in Latin America through the acquisition of Fën Hotels. This acquisition added 26 management contracts in Latin America, contributing to Wyndham’s international growth strategy.
  • AmericInn: In 2017, Wyndham Hotel Group acquired the AmericInn hotel brand, reinforcing its position in the midscale segment of the market. The acquisition added over 200 properties to Wyndham’s portfolio.
  • La Quinta: One of the significant acquisitions made by Wyndham Hotel Group was the purchase of the La Quinta hotel brand in 2018. This acquisition further expanded Wyndham’s midscale business, bringing in over 900 La Quinta properties.
  • These strategic acquisitions have allowed Wyndham Hotel Group to diversify its brand offerings, enter new markets, and cater to a broader range of travelers. The company’s brand portfolio now encompasses a wide range of hotel options, from economy to upscale, providing guests with a variety of choices to suit their preferences and budget.

    Wyndham Hotel Group and Acquisitions

    BrandSegmentNumber of HotelsWyndham GrandUpscale150+Dolce Hotels and ResortsDistinctive20+TRYPLifestyle100+La Quinta Inns & SuitesMidscale900+Super 8Economy2,000+Howard JohnsonEconomy400+

    Wyndham Hotels & Resorts Spin-Off

    Following the spin-off from Wyndham Worldwide, Wyndham Hotels & Resorts became an independent company in 2018. As a separate publicly traded entity, the company focused on its hotel business and continued to expand its portfolio. The spin-off allowed Wyndham Hotels & Resorts to have its own strategic planning and decision-making processes, separate from Wyndham Worldwide.

    wyndham hotels spin-off

    Key Highlights of the Wyndham Hotels & Resorts Spin-Off:

    Table: Key Facts about Wyndham Hotels & Resorts Spin-Off

    YearEvent
    2018Wyndham Hotels & Resorts spun off from Wyndham Worldwide, becoming a separate company.

    Wyndham Hotels & Resorts Brands

    Wyndham Hotels & Resorts offers a diverse portfolio of 24 brands, spanning six distinct categories that cater to various traveler preferences. Each brand is carefully curated to provide unique experiences and accommodations, ensuring that guests find the perfect fit for their needs.

    Distinctive

    Upscale

    Lifestyle

    Midscale

    Economy

    Extended Stay

    These brands are designed to cater to a wide range of travelers, from those seeking luxurious experiences to budget-conscious individuals looking for comfortable and accessible accommodations.

    Here is a visually appealing table showcasing the different brand categories and some of the notable brands within each category:

    CategoryBrands
    DistinctiveWyndham Grand, Dolce Hotels and Resorts
    UpscaleWyndham, TRYP, Trademark Collection by Wyndham, Esplendor Boutique Hotels, Dazzler by Wyndham, Registry Collection Hotels
    LifestyleWyndham Garden, Wyndham Viva Resorts
    MidscaleLa Quinta Inns & Suites, Microtel by Wyndham, AmericInn by Wyndham, Arbor Hotels & Resorts
    EconomySuper 8, Howard Johnson, Days Inn
    Extended StayHawthorn Suites by Wyndham, Wingate by Wyndham, Baymont by Wyndham, Travelodge, Ramada by Wyndham, Knight’s Inn

    Wyndham Hotels & Resorts continuously strives to provide a wide array of options for travelers, ensuring that everyone can find a brand that aligns with their preferences and budget. Whether it’s a luxurious getaway or a budget-friendly stay, Wyndham Hotels & Resorts has a brand to suit every traveler’s needs.

    Wyndham Hotels brands

    Wyndham Hotels & Resorts International Expansion

    Wyndham Hotels & Resorts is committed to expanding its global presence and driving international growth. With a strategic focus on key markets such as China, Southeast Asia, South America, and Europe, the company is actively pursuing opportunities to expand its footprint in these regions.

    In China, Wyndham has already made significant strides, with 11 Wyndham brand hotels currently operating in the country. This rapid growth showcases the company’s success in penetrating the Chinese market and meeting the growing demand for quality accommodations.

    Looking beyond China, Wyndham Hotels & Resorts has ambitious plans for further expansion in Southeast Asia, South America, and Europe. These regions offer immense potential for growth and provide an opportunity for Wyndham to establish a strong presence in diverse markets.

    In line with its growth strategy, Wyndham aims to open a staggering 2,000 hotels in both the U.S. and international markets within the next three years. This ambitious plan will not only solidify the company’s position as a global leader but also offer travelers a wide range of options across various destinations.

    Wyndham Hotels & Resorts International Expansion

    Wyndham Hotels & Resorts Global Presence

    Wyndham Hotels & Resorts’ international expansion efforts have significantly contributed to its global presence. With an extensive network of hotels across the globe, the company continues to cater to the needs of travelers worldwide.

    Here is a breakdown of Wyndham Hotels & Resorts’ global presence:

    RegionNumber of Hotels
    North America5,000+
    China11
    Southeast AsiaComing Soon
    South AmericaComing Soon
    EuropeComing Soon

    With its strong brand portfolio and focus on international expansion, Wyndham Hotels & Resorts continues to create opportunities for travelers around the world to experience exceptional hospitality.

    Wyndham Hotels & Resorts Loyalty Program

    Enhance Your Stay and Earn Rewards with Wyndham Hotels & Resorts Loyalty Program – Wyndham Rewards!

    Wyndham Hotels Loyalty Program

    At Wyndham Hotels & Resorts, we value our guests and want to reward their loyalty. That’s why we offer the Wyndham Rewards program, designed to provide various benefits and rewards to our members.

    With Wyndham Rewards, you can earn points every time you stay with us, whether it’s at one of our distinctive, upscale, midscale, or economy brands. The program consists of three tiers – Blue, Gold, and Diamond – allowing you to progress and unlock additional perks as you stay with us more frequently.

    Key Benefits and Features:

  • Earn Points: Accumulate points for every qualified stay at any participating Wyndham Hotels & Resorts properties.
  • Redeem Points: Enjoy the flexibility to redeem your points for free nights, gift cards, experiences, and more.
  • Member Exclusives: Unlock exclusive member-only deals, promotions, and discounts for additional savings.
  • Enhanced Benefits: As a member, you’ll receive expedited check-in, late checkout, and other special privileges.
  • Partnerships: Earn points with our program partners, such as car rental companies and airlines, to maximize your rewards.
  • Family Sharing: Pool points with family members for faster redemption and higher-tier status.
  • Joining our loyalty program is simple and free. Visit our website or download the Wyndham Rewards mobile app to sign up and start earning rewards today!

    Experience the perks of membership and make the most of your stays at Wyndham Hotels & Resorts. Join Wyndham Rewards and unlock a world of benefits!

    TierBenefits
    Blue– Earn 10 points per dollar spent
    – Member-only promotions
    – Preferred room choice
    Gold– Earn 10% bonus points
    – Late checkout
    – Dedicated member services
    Diamond– Earn 20% bonus points
    – Suite upgrades
    – Concierge services

    Wyndham Hotels & Resorts Financial Performance

    Wyndham Hotels & Resorts has delivered impressive financial results, demonstrating its strength as a leading global hotel franchisor. In 2022, the company reported a revenue of $1.55 billion, highlighting its robust financial performance. Furthermore, Wyndham Hotels & Resorts achieved a net income of $0.299 billion for the same period, showcasing its profitability.

    The company’s financial success can be attributed to its extensive portfolio of 9,280 locations worldwide and its position as the largest hotel franchisor in the world. With its diverse range of 24 brands, including Wyndham Grand, Dolce Hotels and Resorts, and Super 8, Wyndham Hotels & Resorts appeals to a wide range of travelers across various market segments.

    YearRevenueNet IncomeTotal Assets
    2022$1.55 billion$0.299 billion$4.25 billion (as of June 2022)

    This strong financial performance reinforces Wyndham Hotels & Resorts’ position as a key player in the hospitality industry. The company’s solid revenue and net income figures demonstrate its ability to generate substantial returns for its stakeholders. With a focus on expansion, both domestically and internationally, Wyndham Hotels & Resorts is well-positioned for continued success in the future.

    Wyndham Hotels Financial Performance

    Future Outlook for Wyndham Hotels & Resorts

    Wyndham Hotels & Resorts, one of the largest hotel franchisors in the world, has ambitious plans for future growth. The company is strategically expanding its brand presence in international markets such as Southeast Asia and Europe, aiming to capture new opportunities and reach a wider customer base.

    As part of its growth strategy, Wyndham Hotels & Resorts intends to open thousands of new hotels in both the U.S. and international markets over the next few years. This expansion will not only increase the company’s market share but also contribute to the economic development of the regions it operates in.

    In addition to market expansion, Wyndham Hotels & Resorts is committed to enhancing its guest experience by continuously improving its loyalty program, Wyndham Rewards. The program offers a range of benefits and rewards to its members, allowing them to earn and redeem points across the company’s extensive portfolio of brands. By focusing on customer loyalty and engagement, the company aims to build long-term relationships with its guests.

    FAQ

    Who owns Wyndham Hotels?

    Wyndham Hotels & Resorts, Inc. is an American hotel company that operates independently as a publicly traded entity. It was formed on June 1, 2018, as a spin-off from Wyndham Worldwide.

    What is the history of Wyndham Hotels & Resorts?

    The company’s origins can be traced back to the founding of Hospitality Franchise Systems (HFS) in 1990. HFS later merged with CUC International to form Cendant Corporation, which acquired the Wyndham hotel brand in 2005. In 2006, Cendant spun off its hotel and timeshare businesses as Wyndham Worldwide. In 2018, Wyndham Hotels & Resorts completed its spin-off from Wyndham Worldwide.

    What brands are part of Wyndham Hotels & Resorts?

    Wyndham Hotels & Resorts includes a portfolio of 24 brands, categorized into Distinctive, Upscale, Lifestyle, Midscale, Economy, and Extended Stay. Some of the brands within the portfolio include Wyndham Grand, Dolce Hotels and Resorts, TRYP, La Quinta Inns & Suites, Super 8, and Howard Johnson.

    Does Wyndham Hotels & Resorts have an international presence?

    Yes, Wyndham Hotels & Resorts has been focusing on international expansion, particularly in markets like China, Southeast Asia, South America, and Europe. The company aims to open 2,000 hotels in the U.S. and international markets within the next three years.

    Does Wyndham Hotels & Resorts have a loyalty program?

    Yes, Wyndham Hotels & Resorts has a loyalty program called Wyndham Rewards. It offers various benefits and rewards to its members, allowing them to earn and redeem points across the company’s portfolio of brands.

    How is the financial performance of Wyndham Hotels & Resorts?

    Wyndham Hotels & Resorts has reported positive financial performance, with revenue of $1.55 billion in 2022 and a net income of $0.299 billion for the same period. The company’s total assets were valued at $4.25 billion as of June 2022.

    What are the future plans for Wyndham Hotels & Resorts?

    Wyndham Hotels & Resorts has outlined plans for future growth, including expanding its brand presence in international markets like Southeast Asia and Europe. The company aims to open thousands of new hotels in the U.S. and international markets within the next few years.

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