What Is Post Malone's Song 'Saint-Tropez' About?

June 2024 · 4 minute read

Famous rapper and unconventional heartthrob Post Malone is known for his lavish dress sense, diverse vocal skills, and comedic public persona. Although he leads a lavish lifestyle, some fans might wonder if that’s all he’s rapping about on his song, ‘Saint-Tropez.’ 

Post Malone’s song ‘Saint-Tropez’ is named after the luxurious beach destination on the French Riviera, where many wealthy and cultured people go on vacation. As the title suggests, the song ‘Saint-Tropez’ is about Post Malone’s wealth and how he worked hard to achieve everything on his bucket list. 

Post Malone is known for being quite flashy but generous with his wealth, which often results in interesting public appearances – much to his fanbase’s benefit. His fans would go wild for everything Post Malone shows in the intriguing music video for his song, ‘Saint-Tropez,’ which you can watch below. 

Music Video 

As you can see, the visuals completely match the opulent lifestyle that Post Malone raps about in ‘Saint-Tropez.’ The song contains lyrics where Post Malone compares his wealth to Brad Pitt and lists some recognizable brands that he wears, like Versace and Abercrombie and Fitch.  

In the video, which he posted to YouTube in September 2019, Post Malone flexes his high-end wristwatches in front of a fleet of luxury vehicles, notably a Bugatti that inspired the visuals for the music video. The music video’s director, Chris Villa, said of this stroke of genius, “At this same time, he just bought a Bugatti, so instantly I thought, ‘Yup, we’re bringing all his cars out.’”

Although his wealth is visually striking alone, the background to the music video is extraordinary. It’s no wonder many fans were curious to know where it was shot. 

The majority of the music video for Post Malone’s song, ‘Saint-Tropez’ was indeed filmed in the French Riviera, in front of a stunning historic castle in Provence. However, some shots of Post Malone driving his luxury car, a Bugatti Chiron, through a gorgeous mountainside, were filmed in Utah. 

Although you probably don’t have a fleet of luxury vehicles like Post Malone’s Lamborghini, it’s still possible for fans to visit the scenic Utah shooting location for the ‘Saint-Tropez’ music video. Big Cottonwood Canyon is located to the south-east of Salt Lake City, Utah, and is accessible by car. 

Critical Reception

‘Saint-Tropez’ is, as Alternative Press referred to it, “basically just one massive flex.” So, did it live up to the hype, or did critics find it lacking underneath all the glamor? 

‘Saint-Tropez’ is the second track off Post Malone’s highly-anticipated third studio album, ‘Hollywood’s Bleeding,’ which followed his albums, ‘Stoney’ and ‘Beerbongs & Bentleys.’ 

The album received a lot of praise from critics, with Pitchfork’s Jayson Greene praising Post Malone’s “versatile voice and his ability to make a great hook inside pretty much any song.” 

‘Hollywood’s Bleeding’ featured many other successful names in the music industry, including DaBaby on the song, ‘Enemies’ and rock legend Ozzy Osbourne on the track, ‘Take What You Want.’ 

The album’s breakout track was the number one hit single, ‘Sunflower,’ which was featured in the soundtrack for the hit animated superhero film, ‘Spider-Man: Into the Spider-Verse.’ 

As for ‘Saint-Tropez,’ it peaked at the respectable number 18 on the US Billboard Hot 100

Public Persona and Appearances 

Post Malone has come a long way from his adorably dorky first music video to looking dapper in a three-piece suit in the French Riviera. Some fans might wonder if he truly embodies this lavish lifestyle or if it is only for show, but his public appearances would quickly clear up this confusion. 

For example, one hilarious video shows Post Malone surprising fans by handing out over $50,000 in cash at a nightclub. Apparently, he wants his fans to be able to live as lavish as he can. 

However, he’s not just about flexing. Post Malone uses his wealth and influence for good, as he demonstrated when he raised over $700,000 for coronavirus relief efforts through a virtual Nirvana tribute concert

Although Post Malone flexes his wealth in music videos like ‘Saint-Tropez,’ his social media is – relatively – much more down to earth. His Instagram, for example, is mostly goofy selfies, Bud Light, and promotional posts as opposed to Bugattis. 

Whether he’s in the club or in front of a castle, Post Malone is likely up to something exciting, and we’re all looking forward to what he achieves next. 

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